Insurance Agency in Tyler, Texas: South Vine Avenue

Vine Avenue Office

We Shop, You Save

Big Enough To Save You Money, Small Enough To Know Your Name

What You Get With Us

Insurance isn’t one-size-fits-all. We get to know you—and your unique situation. You get real people, honest answers, with coverage that fits you at the best possible price.

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The Right Coverage

Liability, collision, comprehensive—we’ll explain it all and help you choose what makes sense.

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Real People, Real Support

When you call, you get US. Not a robot. Not a call center. Just helpful answers, fast.

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Competitive Rates

We shop multiple insurers to find the best value for your needs and budget.

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Easy Claims Help

If something goes wrong, we help you through it—step by step.

Meet Your Tyler Texas Team – Vine Avenue Office

Cindy Magee

I have worked here for 31 years. In my free time I like to crochet, embroider, and make quilts.

Mariana Santos

I have been an insurance agent since 2002. When not at work, I love to stay home with my family . We also go out to eat, go to the movies and travel.

Mario Fuentes

Born in El Salvador and proud to call Texas home, Mario is passionate about developing people, building strong teams, and helping others reach their full potential. He believes in leading by example, working hard, and always finding ways to improve. Outside of work, Mario enjoys spending time with his family, traveling, and exploring the outdoors. He’s also a big baseball fan, but nothing beats watching his boys play the game.

Neighbors Helping Neighbors, One Policy at a Time

Your Local Independent Agents on South Vine

We have been on South Vine a long time, and a good share of what comes through the door is people who would rather sit across a desk from someone than work their way through an app. That is this office. Call us, email us, or just come in. You will talk to the same person the next time too.

Being independent means we shop your coverage with more than 80 carriers instead of selling one company’s product. We take care of neighbors downtown, in the Azalea District, on the Brick Streets, around Bergfeld and Charnwood, and across north and central Tyler. If you are south of the loop, our south Tyler office may be closer.

What Coverage Around Here Really Has to Account For

Older homes get underwritten differently

The Azalea District and the neighborhoods around it hold some of the prettiest houses in East Texas, and carriers approach them cautiously. Knob and tube or cloth wiring, fuse boxes, galvanized or polybutylene plumbing, and an original roof all affect whether a standard carrier will write the property and what they will charge for it. Some of these homes are far better placed with specialty carriers who understand older construction than with a company scoring them off an algorithm. We work both markets.

Replacement cost on an old house is not market value

Rebuilding a 1930s home with plaster, millwork, and real hardwood costs considerably more per square foot than putting up a builder-grade replacement, and automated valuation tools routinely undershoot on these houses. If you own in the Azalea District or on the Brick Streets, your dwelling limit deserves a real conversation. Ordinance or law coverage matters here too, because rebuilding an older structure to current code gets expensive fast.

Hail and your roof

East Texas hail drives more claims in Smith County than anything else. Many Texas policies now pay roof claims on actual cash value, subtracting depreciation by the age of the roof rather than paying replacement cost. On an older roof that gap is severe. Bring us your declarations page and we will tell you which one you have in about a minute.

Ice storms and pines

Ice brings pines down on roofs, cars, and fences every few winters. Tree removal is capped on most policies, and removing a tree that fell without damaging anything generally is not covered.

Rental and investment property

A lot of central Tyler housing is rented, including to students at UT Tyler and Tyler Junior College. Landlord policies are built differently from homeowners policies, and a homeowners policy on a house you rent out can leave you unpaid on a claim. If you own rentals, tell us how each one is actually used.

What We Cover

Personal

Auto, home, flood, renters, landlord and rental property, life, health, Medicare supplement, motorcycle, recreational and RV, personal property, pet, and umbrella.

Business

Business owner’s policies, commercial auto, commercial property, general liability, workers compensation, group benefits, health, life, bonds, errors and omissions, and commercial umbrella.

Equity Insurance Group - Tyler 2

Frequently Asked Questions

Can you insure an older home in the Azalea District?

Yes, and it takes more than pulling a rate. Carriers underwrite older homes on wiring type, plumbing material, electrical panel, and roof age, and some standard companies decline properties that a specialty carrier will write without hesitation. We work both markets. If you have updated the wiring, the plumbing, or the panel, gather that documentation before we quote, because it affects both eligibility and price directly.

How much homeowners insurance do I need on a historic Tyler home?

Enough to rebuild it, which is usually well above market value and well above what an automated tool suggests. Plaster, original millwork, and real hardwood cost more to replicate than builder-grade materials. We would also point you toward ordinance or law coverage, which pays the extra cost of rebuilding to current code. On an older structure that gap can be substantial.

Is my roof covered at replacement cost or actual cash value?

Many Texas policies now schedule roofs on actual cash value, subtracting depreciation based on the roof’s age from your claim payment. In an East Texas hail market that difference is significant. Send us your declarations page and we will identify which one applies to you and price the alternative.

Which Tyler office should I use?

This one covers downtown, the Azalea District, the Brick Streets, and north and central Tyler. Our south Tyler office covers everything below the loop, including Whitehouse, Bullard, and Flint. Both handle every line we write, so use whichever is more convenient.

Do I need a landlord policy for a rental house near the colleges?

Yes. A homeowners policy is written for owner-occupied property, and a claim on a rented house insured under the wrong form can be reduced or denied outright. Landlord policies also address loss of rental income and the liability that comes with tenants, which a homeowners policy handles very differently.

Can I walk in without an appointment?

Please do. Walk-ins are welcome during business hours for payments, ID cards, policy changes, and quotes. If you want a full policy review, calling ahead just means we can pull your file before you get here.

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What Your Neighbors Have To Say

REAL PEOPLE . . . REAL RESULTS! Hear from people just like you.

Heather B.

I highly recommend Equity Insurance Group—it’s the company I personally trust and the one I consistently suggest to my clients. Their team delivers exceptional service: they’re responsive, knowledgeable, and make the entire insurance process straightforward and stress-free. Working with Jordan is always a pleasure; his professionalism and attention to detail ensure that every client receives outstanding care and confidence in their coverage.

Justin P.

I have been a client of Equity Insurance Group for the past decade. They regularly check in with me to make sure I am appropriately covered, and shop around my insurance to make sure I still have the best price. When I've had to make claims, they've helped me through the process and never hesitated to advocate for me. Nobody wants to deal with their insurance, but EIG makes that process as painless as possible!

Alecia F.

I’ve had a great experience with Equity Insurance Group! I really appreciate how patient and helpful they are — I asked a million questions about my policy, and every single one was answered clearly and thoroughly. Their customer service is excellent. Anytime I need to make changes or have an issue, they handle it with kindness and professionalism. What I especially love is being able to work with someone face-to-face. It’s so much better than just talking to someone over the phone — it makes the experience feel more personal and trustworthy.

Jesus & Alexander G.

With a growing family and another baby on the way, peace of mind means everything to us. Equity Insurance Group made sure we’re covered from every angle — home, auto, and life. They treat us like family, not just another policy number. We couldn’t ask for a more caring, trustworthy team!

Mallory K.

Mia was absolutely amazing! We needed quotes quickly to close on a new home, and everyone else gave us exorbitant rates with high deductibles that wouldn't work with our growing family. In a day, we had everything we needed from Mia to move forward with a carrier she found who had solid price points and coverage. Thank you, Mia, for making this process so easy!

Brandon D.

I’ve had a fantastic experience with Equity Insurance Group. From the start, their team made the process easy to understand and stress-free. They took the time to explain all my coverage options and helped me choose a policy that truly fits my needs and budget. What impressed me most was their responsiveness and how quickly they handled any questions or concerns I had. It’s clear they genuinely care about their customers. I feel confident and well-protected knowing I’m insured with Equity. Highly recommended!

Amy C.

Jordan at Equity Insurance Group is amazing! He also takes great care of all of my personal insurance needs and answers every question that I have. I am a Realtor and he is also fantastic at providing excellent service to my real estate clients that I send his way. I never hesitate referring him to anyone!

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