Privacy Policy

1. Introduction
   At Equity Insurance Group (“we,” “us,” “our,” “EIG”), your privacy and the protection of your personal information are important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal and non-personal information when you visit our website [https://equityinsgroup.com/] (the “Website”), request quotes, interact with us, or become our client.
2. Scope
   This Privacy Policy applies to information collected by us via the Website, via any of our offices (e.g., Aurora/CO, Katy/TX, etc.), our client portal, email, phone, and other digital or physical channels. It does not apply to information collected by third parties (including websites linked from our Website), unless otherwise stated.
3. Information We Collect
   We collect both Personal Information and Non-Personal Information:
   1. Personal Information: Information that identifies or could reasonably identify you individually. This may include your name, address, email address, telephone number, date of birth, vehicle information, home or business insurance information, driver’s license number, social security number (if required for processing), payment/finance information, and other policy- or claim-related data.
   2. Non-Personal Information: Information that does not identify an individual, such as aggregated or anonymized usage data, device/browser type, IP address (in anonymized or generalized form), website analytics, cookies and similar technologies.
4. How We Collect Information
   1. Directly from you: When you fill out forms on our Website (e.g., quote requests, contact forms), when you contact us via phone or email, when you apply for an insurance policy, or when you sign or update your policy/claim.
   2. Automatically: When you use the Website, we may use cookies and web analytics to collect usage, device, browser, and connection information.
   3. From third parties: From our service providers, carriers, business partners (with your consent or as permitted by law), public sources, credit- or risk-screening agencies, etc.
5. Use of Cookies and Tracking Technologies
   We and our service providers may use cookies, web beacons, pixel tags, and similar technologies to collect information about your use of the Website, understand preferences, improve user experience, deliver targeted information, and measure site performance. You may manage cookies via your browser settings; however, disabling certain cookies may affect Website functionality.
6. How We Use Your Information
   We use the information we collect for business purposes, including but not limited to:
   1. Providing insurance quotes, policies, and related services.
   2. Communicating with you (e.g., responding to inquiries, sending renewal notices, claims communication, service updates).
   3. Processing payments, billing, claims, underwriting and risk management.
   4. Improving, customizing, and optimizing our Website, products, services, and user experience.
   5. Complying with legal, regulatory, audit, and contractual obligations.
   6. Detecting, preventing and responding to fraud, unauthorized access, or other misconduct.
   7. Marketing and promotional purposes (subject to your consent and/or applicable opt-in and opt-out rights).
   8. Aggregated analytics and reporting (in anonymized form) for internal business use.
7. Disclosure of Your Information
   We may disclose your information to:
   1. Our affiliated entities, insurance carriers, brokers, agents, service providers, vendors, claim administrators, and others who perform services on our behalf.
   2. Regulatory, governmental or law-enforcement bodies as required by law, regulation, or valid legal process.
   3. Third parties in connection with a merger, acquisition, sale, or reorganization of our business or assets (in which case we will ensure appropriate safeguards).
   4. Other parties as permitted or required by law, or with your consent.
8. Data Security & Retention
   We implement reasonable administrative, technical and physical safeguards designed to protect your Personal Information from unauthorized access, alteration, disclosure or destruction. Access to your data is restricted to those with a business need and subject to confidentiality obligations.
   We retain your Personal Information for as long as is necessary to fulfil the purposes described in this Policy or as required by applicable law. When no longer required, we will securely delete or anonymize your data.
9. Your Rights & Choices
   Depending on your state or country of residence, you may have rights including (but not limited to):
   1. Accessing and obtaining a copy of your Personal Information.
   2. Requesting correction or deletion of your Personal Information (where permitted by law).
   3. Withdrawing consent to our processing of your information (where processing is based on consent).
   4. Opting out of marketing communications.
   5. Requesting restriction of or objection to certain processing (e.g., for direct marketing) where permitted by law.
   6. Exercising rights under applicable laws such as the California Consumer Privacy Act/Regulation (CCPA/CPRA) or other state laws, if applicable.
      If you wish to exercise any of these rights, please contact us at:
      Equity Insurance Group
      18555 East Smoky Hill Road #461510, Aurora, CO. 80046
      Phone: 303-495-3990
10. Links to Other Websites
    Our Website may contain links to third-party websites not owned or controlled by us. This Policy does not apply to those websites. We encourage you to review the privacy policies of any third-party websites you visit.
11. Changes to This Privacy Policy
    We may update this Privacy Policy from time to time. When we do, we will post the updated policy on the Website and update the “Last Updated” effective date above. Please review this policy periodically. Your continued use of the Website after changes implies acceptance of the revised policy.
12. Contact Information
    If you have questions or concerns regarding this Privacy Policy or our privacy practices, please contact us at:

Equity Insurance Group

Corporate Address
8055 East Tufts Avenue #1200, Denver, CO 80237
Phone: 303-495-3990
Fax: 303-317-3495

Business & Mailing Address
18555 East Smoky Hill Road #461510, Aurora, CO. 80046

 Last updated: October 31, 2025