Ruidoso New Mexico
We Shop, You Save
Big Enough To Save You Money, Small Enough To Know Your Name
What You Get With Us
Insurance isn’t one-size-fits-all. We get to know you—and your unique situation. You get real people, honest answers, with coverage that fits you at the best possible price.
The Right Coverage
Liability, collision, comprehensive—we’ll explain it all and help you choose what makes sense.
Real People, Real Support
When you call, you get US. Not a robot. Not a call center. Just helpful answers, fast.
Competitive Rates
We shop multiple insurers to find the best value for your needs and budget.
Easy Claims Help
If something goes wrong, we help you through it—step by step.
Meet Your Ruidoso New Mexico Team

Angelica Brown
Hi! I’m working toward my insurance license while supporting clients and learning the ins and outs of the industry. I love being part of a team that helps people feel confident in their coverage. Outside of work, I enjoy time with my daughter, reading, writing, and planning our next adventure—bringing creativity and care to everything I do.

Heaven Carter
I’ve spent nearly my entire life in New Mexico and have been part of the EIG family for about a year and a half. I truly enjoy working with such amazing colleagues and clients. What I love most about Ruidoso is our strong sense of community and the way we always stand together.

Nina Herrera
Truly blessed and grateful to God for my family – their love means everything to me. Family is at the heart of who I am. I have a love for the beach; it makes my heart happy, even though I don’t get there as often as I’d like. I get to call a beautiful mountain village home, where ski seasons, summer wildlife, and fall colors remind me just how much there is to cherish.

Tania White
I’m an insurance agent with a passion for music, travel, and good style. When I am not helping clients find coverage, you’ll find me singing with my cover band or catching a concert.

Veronica Guevara
When I’m not working with my EIG family, you’ll find me cheering on my kids at their games – football, volleyball, tennis, basketball, track, or gymnastics. Supporting their passions is my greatest joy. I also love reading, puzzle books, and a little thrifting or window shopping. Life’s about making memories, finding joy in small moments, and sharing laughter with family.
Neighbors Helping Neighbors, One Policy at a Time
Ruidoso New Mexico
1820 Sudderth Drive
Ruidoso, NM 88345
P: 575-257-0998
F: 303-317-3495
Ruidoso@EquityInsGroup.com
How May We Assist You?
Equity Insurance Group - Ruidoso
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We shop over 80 of the best insurance companies to get you the most competitive pricing and coverage that is as unique as your individual needs.










What Your Neighbors Have To Say
REAL PEOPLE . . . REAL RESULTS! Hear from people just like you.

Heather B.
I highly recommend Equity Insurance Group—it’s the company I personally trust and the one I consistently suggest to my clients. Their team delivers exceptional service: they’re responsive, knowledgeable, and make the entire insurance process straightforward and stress-free. Working with Jordan is always a pleasure; his professionalism and attention to detail ensure that every client receives outstanding care and confidence in their coverage.

Justin P.
I have been a client of Equity Insurance Group for the past decade. They regularly check in with me to make sure I am appropriately covered, and shop around my insurance to make sure I still have the best price. When I've had to make claims, they've helped me through the process and never hesitated to advocate for me. Nobody wants to deal with their insurance, but EIG makes that process as painless as possible!

Alecia F.
I’ve had a great experience with Equity Insurance Group! I really appreciate how patient and helpful they are — I asked a million questions about my policy, and every single one was answered clearly and thoroughly. Their customer service is excellent. Anytime I need to make changes or have an issue, they handle it with kindness and professionalism. What I especially love is being able to work with someone face-to-face. It’s so much better than just talking to someone over the phone — it makes the experience feel more personal and trustworthy.

Jesus & Alexander G.
With a growing family and another baby on the way, peace of mind means everything to us. Equity Insurance Group made sure we’re covered from every angle — home, auto, and life. They treat us like family, not just another policy number. We couldn’t ask for a more caring, trustworthy team!

Mallory K.
Mia was absolutely amazing! We needed quotes quickly to close on a new home, and everyone else gave us exorbitant rates with high deductibles that wouldn't work with our growing family. In a day, we had everything we needed from Mia to move forward with a carrier she found who had solid price points and coverage. Thank you, Mia, for making this process so easy!

Brandon D.
I’ve had a fantastic experience with Equity Insurance Group. From the start, their team made the process easy to understand and stress-free. They took the time to explain all my coverage options and helped me choose a policy that truly fits my needs and budget. What impressed me most was their responsiveness and how quickly they handled any questions or concerns I had. It’s clear they genuinely care about their customers. I feel confident and well-protected knowing I’m insured with Equity. Highly recommended!

Amy C.
Jordan at Equity Insurance Group is amazing! He also takes great care of all of my personal insurance needs and answers every question that I have. I am a Realtor and he is also fantastic at providing excellent service to my real estate clients that I send his way. I never hesitate referring him to anyone!